In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Landing pages are designed with a single focus or goal, known as a call to action.

Landing page design include:

• A headline
• A brief description of what is being offered
• At least one supporting image or short video
• Supporting proof elements such as testimonials, customer logos, or security badges.
• Call to action button or form

Landing page design benefits:

• Directly support business goals
• Increase conversions
• Generate data and insights
• Improve paid search campaigns
• Increase credibility
• Improve brand awareness
• Promote new products and services

Importance of landing page design

A landing page is a great way to drive traffic, improve your SEO and build your brand. Also, this page leads customers to a specific product, service or offer and encourage customers to take action. Lastly, the landing page creates an opportunity to have conversions with customers and build customer base.