Landing Page Design
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Landing pages are designed with a single focus or goal, known as a call to action.
Landing page design include:
- A headline
- A brief description of what is being offered
- At least one supporting image or short video
- Supporting proof elements such as testimonials, customer logos, or security badges.
- Call to action button or form
Landing page design benefits:
- Directly support business goals
- Increase conversions
- Generate data and insights
- Improve paid search campaigns
- Increase credibility
- Improve brand awareness
- Promote new products and services
Importance of landing page design
A landing page is a great way to drive traffic, improve your SEO and build your brand. Also, this page leads customers to a specific product, service or offer and encourage customers to take action. Lastly, the landing page creates an opportunity to have conversions with customers and build customer base.