SEO stands for “search engine optimization.” Is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.

Search engine optimization include:

• Keyword research
• Content marketing
• Link build
• On-page optimization
• Site architecture optimization
• Semantic markup

Search engine optimization benefits:

• Increases organic discovery & high-quality website traffic
• Offers impressive return on investment
• Improves credibility & trust
• Provides 24/7 promotion
• Targets the entire marketing funnel
• Reaches the business entire target audience
• Optimizes user experience
• Enhances paid search engine advertising success
• Long term marketing strategy
• Key to search visibility

Importance of Search engine optimization

Search engine optimization helps the business build better relationships with the audience. Also search engine optimization help improve the customer experience and increase company authority.  The majority of search engine traffic goes to the top 5 results. With SEO your website can appear in one of the top positions for your target keywords and get visits to your website. Furthermore, search engine optimization help drive more people to the business website and give the company an edge over the competition. Lastly, search engine optimization help increase conversions which means more sales and more loyal customers, which leads to more business growth.