Refers to a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines.

Google search advertising include:

• Visualizing the last searched items

Google search advertising benefits:

• Increase brand awareness
• Reach more customers
• Reconnect with visitors of your website
• Measure your performance consistently
• Tackle your competition better
• The higher your product or service ranks in search engines
• Increase chances of customers recommending the company services

Importance of google search advertising

Google search advertising helps when customers are searching for a service or product online, as customers choose one of the top five suggestions that the search engine shows them. Google search advertising helps the organization to rank higher in search results and garner more visibility online, making potential customers more likely to click over the business site.