Refers to ads that are shown on the articles, videos and websites that consumers browse. With Google Ads, businesses may serve ads on the Google Display Network, a collection of over two million websites that reach over 90% of internet users across the globe.

Google display advertising include:

• Articles
• Videos
• Websites

Google display advertising benefits:

• Build brand awareness
• Allows audience targeting
• Help remember where users are in their buyer’s journey
• Help grow business in a cost-effective way
• Help control business costs
• Help measure business success
• Help manage business campaigns

Importance of google display advertising

Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not have a massive budget to spend on advertising. But either way, you still need to get your brand out there somehow. Google’s Search Network is still one of the best ways to capture user intent. But if people don’t know about your products or services, they aren’t going to search for you on Google. This is where the Display Network can help out: Brand awareness is the single biggest benefit of Google Display advertising.