Facebook advertising helps marketers increase visibility for their ads, build brand awareness and measure clearly defined metrics and campaign goals helping them create better, more optimized campaigns in the future.

Facebook advertising include:

• Image ads
• Video ads
• Poll ads
• Carousel ads
• Slideshow ads
• Collection ads
• Instant Experience ads
• Lead ads
• Dynamic ads
• Messenger ads
• Stories ads

Facebook advertising benefits:

• Advertising platform offers robust analytics
• Enables micro-target of exact audience
• Allows creation of ads catering to the specific objective
• Help reach far more people compared to using organic Posts
• Allow remarketing to people who have already interacted with the company
• Enables easy identification of new leads
• Allows for an addition of a custom call-to-action button
• People are always on social media thus obtaining target customers
• Allows for easy scale of content promotion
• Help encourage customer loyalty

Importance of Facebook advertising

Currently, more than 3 million businesses actively advertise on Facebook and an average person spends roughly 35mins on the app. Facebook advertising helps the business to stay ahead of the game while competing with other businesses.  Lastly, advertising is how businesses convince their consumer that they are the one they should choose ahead of competitors; At any given time a customer has access to products from all over the world.