Email newsletters are a type of email that informs your audience of the latest news, tips, or updates about your product or company. They are often used for a variety of purposes and they come in many different forms.

Email newsletters include:

• Guides
• Blog posts
• News
• Products reviews
• Personal recommendations
• Announcements
• Recent studies or surveys related to your business.
• Statistics and data points.
• Infographics.
• Updates about your social channels.

Email newsletters benefits:

• Emails are a preferred method of communication.
• Help business to stay at the forefront of customers’ minds.
• Pre- schedulable.
• Offer a chance to promote new products or services.
• Powerful conversion tools.
• Increase Return on Investment of Email Newsletters.

Importance of Email newsletters

Email newsletters, once thought of as low-tech and unfashionable. Emails are proving increasingly valuable to publishers looking to build strong direct relationships with audiences. Also, Email help build habit and loyalty, which is particularly important for new business models such as subscription and membership. Lastly, Email newsletters contain important news and updates to make the business audience aware of the company brand or products and other significant information, using a cost-effective medium to boost the business sales.