e-Commerce Advertising
Ecommerce advertising is the act of placing paid content on an online or offline property. Online properties include a website, search engine, social media network, podcast, newsletters, or other interactive online property such as chat or instant messaging. Offline properties include more traditional forms of advertising such as TV spots, radio commercials, out-of-home advertising (such as billboards), direct mail campaigns, and more. These paid messages allow you to reach people who may or may not have heard of your business and products. The goals of advertising campaigns can include everything from growing brand awareness to getting a direct response such as a newsletter subscriber, app signup, or a sale.
Ecommerce advertising include:
- Website
- Search engine
- Social media network
- Podcast
- Newsletters
- Interactive online property such as chat or instant messaging
- TV spots
- Radio commercials
- Out-of-home advertising
- Direct mail campaigns
Ecommerce advertising benefits:
- Fast go-to-market time
- Low cost
- Shoppers start online
- Customer data insights
- Reach new customers
- Content marketing strategy
- Serve niche markets
- Meet customers where they want to buy
Importance of Ecommerce advertising
E-commerce is a huge part of the economy and is vital to businesses that sell their products or services online. E-commerce gives businesses the ability to reach more customers than traditional retail. With so many people making their purchases online, it is the fastest-growing retail market.