Refers to building interfaces in software or computerized devices, focusing on looks or style. Prime Digital designers aim to create interfaces which users find easy to use and pleasurable. UX design is all about identifying and solving user problems, while UI design is all about creating intuitive, aesthetically-pleasing, interactive interfaces. UX design usually comes first in the product development process, followed by UI.

UI/UX Design services include:

• Buttons design
• Icons design
• Spacing design
• Typography design
• Color schemes design
• Responsive design

UI/UX Design benefits:

• Improves customer acquisition
• Helps with customer retention
• Optimizes development time and cost
• Increased productivity
• More user engagement

Importance of UI/UX Design

Firstly, the UI and UX Design help to win the consumers’ confidence and make them use the application or website providing customers with everything they need. Secondly, the number of consumers that visit, view or gain access to a website can measure the success of the great UI and UX design. Lastly, by understanding the need of the target audience and their market preference, UI/UX design makes the app interactive and more engaging.